Controversies about naming rights go back to the very origins of 

UCSF, when Dr. Hugh Toland, founder of the first San Francisco 

medical school that bore his name, fought to keep that name when 

the then-new UC system took over the school in 1873. He eventually 

gave in, as it was felt that a public institution should not bear a private 

person’s name, even that of a founder (a nice lecture hall still bears 

the Toland name). That feeling persists today.